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Our Practices

Doing Well By Doing Good

As a company dedicated to making great product, our definition of success includes embracing our responsibility to our community and to our planet. Sometimes stated as "doing well by doing good," to us this means conducting our business in a way that maximises the good we can do in the world while being mindful of the impact we have on the planet. We are therefore committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.

  • cloud chaser waterproof dog soft shell jacket


    We carefully consider the materials that go into Ruffwear products for durability, sustainable sourcing and performance. An increasing portion of our fabrics is produced with the bluesign® system to meet the highest environmental standards, and only natural, petroleum-free, sustainable rubber is used in our toys.

  • front range harness.


    We’re moving toward a pioneering new business model that allows us to respond more swiftly to market demand and produce only what is needed. The model enables us to achieve a 30-day manufacturing lead time from purchase order to shipment in products like our Front Range™ Harness, meaning that we reduce waste at every point in the supply chain, shrinking our overall environmental footprint.

  • Beacon dog light with rechargeable battery and charging cord..


    We work to in every way possible to be conscious of the environment in our product design. For our canine safety light, The Beacon™, we crafted a product that uses a rechargeable battery. The Beacon incorporates a high capacity, USB-rechargeable battery and comes with a standard, 15 cm USB charging cord.